End with your beginning in mind.

Unfortunately, over the past 30 years, we’ve seen how traditional marketing often follows predictable patterns, leading to generally disappointing results. Budgets overshoot, ideas fall flat, and ROI remains elusive, leaving businesses in a perpetual state of ‘business as usual.’ Yet, over and over again, good companies continue to orbit and ebb in and out of this marketing maelstrom because of poorly planned launches.

The ROI Equation℠ is an inertia-breaking marketing methodology fueled by Burgard’s℠ philosophy of Communicreation℠. 

Exceptional outcomes require a collaborative effort that begins with aligning corporate values and gaining team buy-in, discovering a shared purpose between your business and your audience, and defining what loyalty, trust, and community mean to the individuals involved. The ROI Equation propels your business at every stage by fostering relationships, ensuring budget clarity, and unleashing focused creativity. This approach propels your marketing efforts to new heights, delivering substantial, exponential ROI.